It’s where we all start. Whether it be a dot on a piece of paper or the first key stroke on a keyboard – maybe it’s the brief moment when a life altering idea for a new direction strikes. Every great thing always starts here and typically right after, “complicated” rears its ugly head.  Simple, is a clear moment that is packed with meaning while never straying far from the truth and it’s within this idea that I create – I push for the first simple moment.